One platform.

From the first click to the last rebill: funnels, payments, customers, agents and reports, all in one workspace.

Waverunner funnel builder editing a checkout step

From ad click to first charge.

Everything that turns a visitor into a paying customer.

Products and Offers

Products, offers and campaigns, set up once.

Setup products, define billing mechanisms via offers, then link to campaigns and all the tools you need to generate sales.

One product, any number of offers: one-off, recurring, or trial then recurring.

Funnels

Build the funnel in Waverunner, or run your own headless via API.

Build each step on a visual canvas and publish on your custom domains. If you already run your own funnels, plug them in headless.

Drag pages together from reusable templates, yours or Waverunner's.

Traffic sources

Manage all your traffic sources from one dashboard.

Configure and manage every channel you buy or earn traffic from into one place.

Tracking links, click ID parameters and postback URLs configured per source.

Payments

Multi-gateway payments with routing, rebilling and reconciliation built in.

Route to Cards, SEPA, crypto, open banking and local methods behind one checkout, hosted or headless.

Cards, SEPA Direct Debit, open banking and local methods through one hosted or headless checkout.

Operate customers, risk and reporting from one place.

Manage subscriptions, react to chargebacks, send the right emails, read the numbers and give your team the access they need.

CRM

Manage customers and subscriptions, one at a time or in bulk.

A full timeline per customer, subscription controls for one row or thousands, and bulk import, update and export with a preview before anything is written.

Leads, orders, subscriptions, transactions, chargebacks and emails on one customer record, in order.

Risk Management

Chargebacks, blocklists, limits and fraud checks in one place.

Set the rules that stop a bad order before it is charged: blocklists, duplicate checks, volume limits per gateway.

Subscription stopped, queued charges cancelled, customer flagged, on every chargeback from webhook, bank file or import.

Lifecycle notifications

Automated notifications on every customer event.

Set up autoresponders per event and per campaign. Each one picks a template in the customer's language and goes out over the channel you choose, email, SMS or physical letter, through your own provider.

One autoresponder per lifecycle event, configured per campaign or workspace-wide.

Analytics

One reporting layer for orders, funnels, payments and risk.

Reports for sales, funnels, traffic, payments, chargebacks, subscriptions and cohorts, all built on the same records. Filter by any dimension, compare periods, build your own reports in the report builder or have an AI agent build them for you, and export to your warehouse.

Gross and net revenue, new sales and rebills, period over period.

Integrations and API

Headless commerce, full API and MCP access, and a directory of integrations.

Everything you can do in the app you can do through the API or MCP: run checkout headless on your own pages, manage products, customers, subscriptions and payments programmatically, and receive webhooks on every event.

Run checkout, upsells and subscriptions on your own front end with the full commerce engine behind it.

Team and workspace

Team access, permissions and a full audit trail.

One workspace holds all your brands, merchant accounts, offers and customers. Roles decide who can bill, cancel, configure or only view, and the audit log records every action by every user.

Run several brands from one login, each with its own gateways, offers and descriptors.

AI agents that run on your business data.

Define agents in plain language, give them tools and permissions, and let them configure the platform, analyse your numbers, monitor risk and recommend changes. Every action is grounded in your own records and gated by human approval.

AI Agents

Custom agents with their own tools, scope and schedule.

Create agents the way you would brief a new team member: what the job is, what data it works with and what it is allowed to change. Run them from the chat, mention a record to give them context, or schedule them to run unattended.

Describe the job in plain language, as you would for a new hire.

Configuration agents

Agents that do the setup work for you.

Everything you can do in the platform, so can the agents. Brief a configuration agent with your goals and watch it configure the entire workspace for you.

Describe the product and the market, get a multi-page funnel from your templates, ready to edit.

Analyst and risk agents

Analyst and risk agents grounded in your live data.

The analyst agent answers questions from your live transactions, subscriptions and funnels, with the underlying rows attached. The risk agent watches the metrics you define, chargeback rate, decline rate, refund rate or your own KPI, explains what moved and proposes an action you can approve in one click.

Natural-language questions over transactions, subscriptions and funnels, no SQL, no export.

Guardrails

Human-in-the-loop on every write, permissions on every agent.

Agents run under the same roles and permissions as your team. Every proposed write shows the exact records it will change and waits for approval, every run is logged and attributed to the agent, and admins set usage limits per user and per workspace.

See the exact records an action will touch before you approve it.

FAQ

The questions we get asked most before a demo.

Over 500 gateway connections across card acquirers, PSPs, SEPA Direct Debit and local payment methods, through one integration layer. If yours isn't among them, we integrate it on request.

Yes. Route each charge by geo, card type, amount, offer or traffic source, and cascade declined charges to the next one in the chain.

No. Funnels, routing rules, offers, rebill schedules and emails are all configured from the dashboard. If you do have developers, the REST API and webhooks are there for them.

Yes. Waverunner is designed with medium to high risk online businesses in mind, so several gateways, several markets and recurring billing are the default setup, not an edge case.

Yes. Import leads, orders and active subscriptions from CSV or through the API, keep the billing dates, and route the next rebill through your new gateway setup. For larger or unusual migrations our team does the work with you, including moving payment tokens to your new gateways.

They answer questions from your live data and, when you ask, take action: pause an offer, move rebills, reroute a gateway, email a cohort. They also handle configuration work, like setting up a funnel or a routing rule from a description, to save you the clicks. Every action is previewed and logged, and they are optional.

Yes, and we welcome it. Waverunner is also a headless commerce platform. The REST API and webhooks cover funnels, orders, payments and customers, so you can run your own front end or connect any tool in your stack.

In the EU. Other regions are available on request.

Do you need help with other information?

Future of commerce

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