Agentic commerce for performance marketers.
Route traffic, orchestrate payments, launch AI agents, and measure results. Use the full platform or plug-in your own funnels.


One platform, full workflow.
Built for operations that run at scale. Funnels, payment orchestration, CRM, AI agents and analytics give you all the tools you need to run multiple brands at once.


Funnels
Turn traffic into orders and leads. Built for professional marketers who want full control over every page, rule and variant.
Pre-landers, landing pages, multi-step checkouts and thank-you pages, drag and connect.
Already have pages and a checkout you trust? Keep them. Waverunner runs headless behind any front end through the REST API and webhooks.
Send each click to a variant by source, geo, device, time of day or your own rule.
Test pages, offers and checkout flows against each other, with the winner promoted automatically.
Attach pre- and post-purchase offers to any checkout without a second card entry.
Multi-step forms with conditional questions, validation and scoring built in.
Sub-ID passthrough, server-side postbacks and per-source payout rules.
Consent capture, timestamped disclosures and per-market legal blocks, logged on every lead and order.


Payments Orchestrator
Multi-gateway by design. Connect your acquirers, PSPs and alternative payment methods once and route payments from one place.
Route by geo, card type, amount, offer or traffic source to any connected gateway.
A declined charge retries on the next gateway in the chain, in the same session.
Set a monthly limit per gateway so no account takes more than it is approved for, and route new charges to the next one once it is reached.
Scheduled rebills per subscription, with billing anchors, grace periods and per-gateway pacing.
Retry failed rebills on a schedule tuned by decline code, with recovery emails running alongside.
Cards with 3DS, SEPA Direct Debit, and region-specific methods behind one checkout.
Import settlement and return files, match them to transactions and flag what doesn't line up.
Route, charge, rebill and reconcile from your own systems. Every routing rule and gateway is available through the API.


CRM and Workflows
Have a 360 degree view of your customers and their interactions. Structure bespoke automation workflows that fit your business needs.
Leads, orders, rebills, refunds, chargebacks, emails and notes in one chronological view.
Pause, cancel, change plan, move the billing date or switch gateway, per customer or in bulk.
Import, dedupe, qualify and track leads from first contact to converted customer.
Build lists by status, offer, gateway, geo, cohort or any field, and save them.
Apply a change to thousands of subscriptions or leads at once, with a preview before it runs.
Welcome, rebill notices, recovery and cancellation emails, triggered by the record itself.
Load leads and orders from CSV, export any segment to CSV or your warehouse.


Agentic Tools
Define, assign, and run AI Agents across all your commerce operations. Let agents brainstorm ideas, build funnels, configure payments, and manage customers, all in one platform.
Churn by cohort, decline rates by gateway, funnel drop-off by source, answered from the live database.
Agents can pause offers, change routing, reschedule rebills, tag customers and send emails.
Every write shows the exact records it will touch and waits for approval.
Daily checks on chargeback ratios, failed rebills, stalled funnels or anything else you define.
An agent flags a gateway decline spike or a chargeback trend before it hits a threshold.
Recovery emails, cancellation flows and customer replies drafted from the record.
Agents act within the role you give them, and every action is attributed.


Analytics and Reporting
One set of numbers for the whole business. Read our built-in reports or build your own dashboards with the report builder.
New sales, rebills, refunds, MRR, churn and LTV, by day, week or month.
Follow each acquisition month through its rebill curve and see when it pays back.
Ratios and counts per gateway, offer and cohort, with alerts as a threshold approaches.
Orders, EPC, rebill rate and chargebacks per source, sub-ID and campaign.
Drop-off, conversion and revenue per step, per variant, per market.
What the processor paid against what the platform recorded, with the gaps listed.
Pick the dimensions and measures, save the report, share it with the team.
Built-in CSV export for any report or segment, or a continuous feed to your own warehouse and BI tool.
More than a platform, a partner that runs commerce with you.
Payments, banking, media buying and integrations handled by our team, so you can focus on what matters instead of the groundwork.
Where Waverunner makes a difference
These are the most common industries running on Waverunner. If your industry is not listed, the platform is flexible enough to fit it.
- Ecommerce and dropshipping
- Storefronts and one-product funnels selling into several markets, with routing by geo and payment method and stock-independent checkout.
- Subscriptions
- Content, software, memberships and boxes billed monthly or annually, with scheduled rebilling, retries and recovery emails.
- Nutra and supplements
- Trial-to-continuity offers and replenishment plans, with the rebill schedule and gateway mix configured per offer.
- Crypto
- Exchange, wallet and education products taking fiat payments through the gateways and methods that serve the category, with clear records per transaction.
- Trading and forex
- Signal services, education and platform subscriptions with recurring billing and per-market routing.
- iGaming
- Deposits and recurring memberships routed across gateways by geo and licence, with every transaction reconciled.
- Ticketing and travel
- Event tickets, travel memberships and booking deposits with high-volume checkout and multi-currency settlement.
- Leadgen
- Landing pages and forms feeding one CRM, with source attribution, dedupe on entry and delivery to buyers or your own sales team.
- Agencies
- Productized services and retainers sold from a checkout page, billed on your schedule, with every client, invoice and renewal in one CRM.
- Other use-cases
- If it sells online, bills more than once and runs more than one gateway, it fits.
More revenue recovered. Less operational overhead. No developer dependency.
- Up to 75%
- of failed payments recovered automatically
- 99%
- running without manual intervention
- Zero
- developer tickets to build, launch, or operate
Sound familiar?
The problems that bring operators to Waverunner are the ones we solve every day.

“Our approval rate dropped for three weeks before we could notice. The acquirer called first.”
Head of payments
Nutra brand on continuity plans

“We lost a merchant account and had no plan B. Eight months of subscribers, and nowhere to bill them.”
Founder
Subscription brand selling into the DACH region
Fits into your existing stack.
Waverunner connects to your existing tools through native integrations, webhooks, and a REST API.
CatalystPay
Emerchantpay
FinXP
Vendo Services
LiquvaNexinity
Novalnet
Pace
StripePayPal
Adyen
Checkout.com
MollieShopify
TrafficRush
Everflow
VoluumTrafficRush
LeadProsper
TrustedFormResend
DocuSign
PingenAnthropic
HubSpot
Salesforce
KlaviyoGoogle Ads
Meta Ads
Slack
FAQ
The questions we get asked most before a demo.
Performance marketers and operators who sell online, bill more than once and run more than one gateway. See the industries page for the sectors we serve most.
Both. The platform runs your funnels, payments, CRM, agents and reports. Our team handles the parts software can't: merchant accounts, virtual IBANs, media buying, custom integrations. Each service is scoped and priced on its own, so you can start with the one blocking you.
Yes. We assemble the application pack with you and connect the account once approved. Your account manager gives you a realistic timeline at the scoping call.
A flat monthly fee plus 1.5% of gross revenue, rebills included. Startup and Professional come with a 14-day free trial. Enterprise is priced per case.
Sign up today, connect a gateway you already have, and take the first order the same day.
Yes. Import leads, orders and active subscriptions by CSV or API, keep the billing dates, and route the next rebill through the new gateways. Larger migrations, including payment tokens, our team does with you.
No. If you have one, the REST API and webhooks are there, and you can run Waverunner headless.
They read your live data and act on it the way a team member would, on anything you'd otherwise do by hand. You decide what each agent is allowed to touch and which actions need your approval first. They're optional.
It depends on the plan. Startup has email support, Professional adds chat, and Enterprise has a dedicated account manager with a priority SLA.
In the EU, in a tenant that is yours alone. Other regions on request.
One workspace, one login, separate brands, each with its own gateways, IBANs, funnels and reports.
Future of commerce
Ready to build something remarkable? Start in ten minutes.
Create an account, configure your products and offers, connect a payment gateway, and start selling from the comfort of your couch.